Approach
Approach
A five-step dual-market model with clear cadence, ownership, and timezone response.
Discover
Audit the current state and align on markets, audiences, and success metrics.
Strategy
Define media, content, and growth hypotheses with an actionable roadmap.
Create & localize
Produce creative with EN/ZH localization for language, culture, and compliance.
Launch & operate
Run media and social operations with paced creative and content iteration.
Measure & scale
Review dashboards, capture what works, and scale winning plays.
Collaboration cadence
Weekly syncs and monthly reviews. CST by default, with key windows aligned to your local timezone.